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Facebook Marketing focuses on the Home

Users browsing Facebook Marketplace will notice they can now search thousands of home services through a new feature.

Home is where the market is

From cleaners, contractors, plumbers, and more, Facebook will help locate top-rated and certified professionals.

Appearing in Facebook Marketplace, contractors will be populated with data provided through the social network’s partners, such as Handy, HomeAdvisor, and Porch.

The idea arose after Facebook noticed home services were among the top questions users would ask each other.

House money

According to Bowen Pan, Product Manager at Facebook, “By partnering with Handy, HomeAdvisor, and Porch, people will now have a place on Marketplace to find the right professional…”

Users will have access to a professionals’ ratings, reviews, credentials, and location. It will also be possible to request quotes and allowing for job bids based by project.

Service pros will be able to respond by Messenger and efficiency reigns supreme. Bringing familiar app usage into the home improvement game could set a new standard for service-to-client relations.

What do you think about the latest update to Market Place? Give us your opinion on our comments below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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