[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook opens up to the world

Facebook has taken its first step towards solving part of the world's internet problem, introducing a new wireless access platform designed to assist remote areas.

OpenCellular is currently in a testing phase, and the hardware will be made open source for other researchers and companies to join in the build process.

Global community

Developed to fill a gap where current infrastructure and technology is expensive to install, OpenCellular supports the older 2G mobile system as well as more modern options such as 4G.

Facebook hopes open-sourcing OpenCellular, in partnership with the Telecom Infra Project, will result in progress that enables a cheaper and more accessible system.

Information highway

Facebook's OpenCellular joins Google's balloon-powered Project Loon as a system taking up the challenge of connecting the billions currently offline.

OpenCellular's testing has involved sending and receiving SMS messages, making calls and connecting to the internet with 2G technology.

The company says its first iteration will be available in the coming months prior to its continued development within the company and through open-source partners.
 

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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