[SMK] Social Media Knowledge


Facebook pushes Instant Messenger

The Messenger experience just became more immersive, nabbing the popular Instant Articles feature from the Facebook app.

Fast and friendly

The latest move comes as the company continues to separate Messenger from Facebook, most recently giving the app a home screen to replace its list of active conversations.

Instant Articles allows Facebook to keep users inside their apps longer by giving publishers a fast-loading, tailor-made platform to deliver content to readers.

The feature was introduced in May 2015 but only truly kicked off earlier this year, after Facebook introduced more ad formats and opened Instant Articles up to all publishers.

The versatile web

Instant Articles open in mere milliseconds and sports clean designs for easy reading, helping users avoid heavy mobile pages that tax slow connections or small data packs.

The feature's availability in Messenger, along with its ongoing development, may also interest more publishers to take part given they could see an increase in users sharing articles privately.

Instant Articles are available now on Android, while the feature will come to the iPhone Messenger app soon.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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