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Facebook rolls out Photo Comments for Pages

Photos are one of the most shareable forms of content on Facebook, and now users can use photos to comment on brand Pages

1000 words?

From this week users and Page admins can respond to posts using photos in lieu of, or in addition to, words. Phot comments can be used by clicking the camera icon next to the comment box and uploading a photo.

The feature has been available for personal accounts since June.

Picture this

For the moment, the feature can only be accessed via desktop or Facebook's mobile web browser.

Facebook iOS and Android app users can view photo comments but cannot post them. It is expected this capability will be rolled out to Facebook apps shortly.

While the update might encourage more engagement on brand Pages, it also means Page admins will have to be alert to any potentially offensive photos posted by users. 

Check out SMK’s Social Media Insights Paper – valued at $499 but available for a limited time as a free download by clicking here. 

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