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Facebook Video: What you need to know

Facebook is many things to many marketers, but video is where Facebook is investing much of its treasure, and scooping the most revenue.

So today we're taking a closer look at how videos are being viewed, and used, on Facebook.

Watch this space

At last count, 8 billion videos were watched every day on Facebook. Put another way, that's 100 million hours of video every day.

However this figure is a few months old, and considering Facebook's daily video views were 4 billion just one year ago, expect this figure to be significantly higher today.

Live here now

Live video streaming, first championed by the now defunct Meerkat then claimed by Periscope, has been fully embraced by Facebook. And its users.

The average Facebooker spends three times as long watching live video, rather than the pre-recorded stuff. 

Originally reserved for big brands and celebs, Facebook Live is now available for all users. So what are you waiting for?

Virtual Revolution

While VR videos are still (a little) way from being embraced en masse, the signs are encouraging.

Facebook has thrown much gold into updating its 360 video viewing options, and users have already viewed more than 1 million hours of content on the Samsung Gear HR headset.

15 minutes of fame

It's not just brands and the rich and famous getting into videos. Last year the number of videos posted by individual users rose by 75%.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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