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DIGITAL MARKETING NEWS

Filter and track with Google Search

If there's one thing we can all agree on when it comes to Google, it's that their products are getting smarter.

Announcing their latest upgrades at an event in New York, Google Search now includes multiple layers for flights and hotel discovery.

Be specific

Designed with phones in mind to cater for current user habits (Google says 40% of visits to US) travel sites in the first months of 2016 came on mobile devices) users can search with keywords that will enable filters based on what they desire.

For example, a user can search for pet-friendly hotels at a certain price point, but still rated above four stars.

Hotels will not be able to pay to promote themselves higher up the search results, however Google will show a 'deal' button if rooms are available for lower prices than usual.

Don't settle

Google Flights, the company's dedicated page for air travel searches, is also getting an update that allows users to track prices.

If a user opts in to the feature, they can choose to receive an email when a flight – be it on a particular day or to a specific destination – drops in price.

Price tracking is already available for Australian users at Google Flights, while hotel searches are active in the US and coming soon to other countries.
 

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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