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DIGITAL MARKETING NEWS

Facebook tweaks News Feed to be more Personal

February 11, 2022

Facebook has tweaked the News Feed yet again. This time to make it feel more personal.

Feed me

Facebook announced the news in a blog post.

"Our goal with News Feed is to show people the stories most relevant to them, so we rank stories so what’s most important to each person shows up highest in their News Feeds."

New Ranking System

Until now the News Feed was based on algorithms ranking everything from local issues to news and user surveys.

Facebook will begin using more personal information, such as relationships and content preferences, to further tailor the increasingly crowded feed.

Brand impact

Page Managers need not fret. Facebook says the tweak won't affect Pages, and some might even see a boost in referral traffic.

Facebook's advice to Page Managers is sage: keep posting relevant content to your audiences.

To find out more visit newsroom.fb.com.
 

Learn with SMK W/C 4th July 2022

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SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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