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Game, set, tweet: how the Australian Open is serving up digital media

The 2012 Australian Open, which starts today, is on track to be the most digitally connected sporting event of all time.

Game, set, tweet

The IBM Slamtracker has been providing real time scores and statistics on qualifying matches since last Wednesday. From today tournament officials will be manning the Australian Open Twitter feed 24 hours a day until the final match on Jan 29, ensuring international fans don't miss a beat, or tweet.

Fans can relive and share their favourite moments via the tournament’s Facebook and Twitter pages, which host a collection of classic matches and moments.

Acing social media

The Fan Centre leaderboard on the Australian Open website will rank the top 10 players according to who is generating the most social media buzz, while tennis fans from around the globe will have the chance to promote themselves.

Bloggers who provide useful content and analysis chosen will be chosen as Fan-bassadors, who will have their profile, avatar and a link to their blog embedded on the tournament’s website.

Mobile content, anyone?

Live-streamed video coverage, games and apps will also be available for iPhone and Android.

The Australian Open has a history of innovation and was the first Grand Slam on Twitter. By using social media to engage with a massive global fanbase, the tournament is setting a new digital benchmark for future sporting events like the 2012 London Olympic Games.

Learn with SMK through December

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally.

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