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Google pips Apple to become world’s most valuable brand

After three years at the top, Apple has just been pipped by Google as the world's most valuable brand.

Search kings

Google acquired its new lofty title thanks to the BrandZ Top 100 Most Valuable Global Brands study by WPP and conducted by Millward Brown Optimor. One fifth of the entrants are tech companies.

Google is now valued at US$159 billion, and tidy increase of 40 per cent year on year. Conversely, Apple's brand decreased 20 per cent and is currently valued at US$147b.

Making up the top five are IBM (US$107b), Microsoft (US$90b) and Chinese social media network Tencent (US$53b). 

Facebook took up seventh spot with a value of US$35b, enjoying growth of 68 per cent. 

Social stars

Social platforms are on the rise when it comes to the big bucks. For the first time Twitter and LinkedIn entered the top 100, ranking 71 and 78 respectively.  

Australia represent

Four Australian brands also made the hallowed list – Commonwealth Bank, ANZ, Westpac and Woolworths.

CommBank is up four places to 44th position, posting an 18 per cent increase for a value of US$21b.

ANZ remains at 52 with US$19b (a 15 per cent increase) while Westpac moves up three spots to 85 with a 17 per cent increase that puts the brand at US$12b.

Woolworths has slipped two places to take 82nd position.

To find out more visit millwardbrown.com.

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