[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google pips Apple to become world’s most valuable brand

After three years at the top, Apple has just been pipped by Google as the world's most valuable brand.

Search kings

Google acquired its new lofty title thanks to the BrandZ Top 100 Most Valuable Global Brands study by WPP and conducted by Millward Brown Optimor. One fifth of the entrants are tech companies.

Google is now valued at US$159 billion, and tidy increase of 40 per cent year on year. Conversely, Apple's brand decreased 20 per cent and is currently valued at US$147b.

Making up the top five are IBM (US$107b), Microsoft (US$90b) and Chinese social media network Tencent (US$53b). 

Facebook took up seventh spot with a value of US$35b, enjoying growth of 68 per cent. 

Social stars

Social platforms are on the rise when it comes to the big bucks. For the first time Twitter and LinkedIn entered the top 100, ranking 71 and 78 respectively.  

Australia represent

Four Australian brands also made the hallowed list – Commonwealth Bank, ANZ, Westpac and Woolworths.

CommBank is up four places to 44th position, posting an 18 per cent increase for a value of US$21b.

ANZ remains at 52 with US$19b (a 15 per cent increase) while Westpac moves up three spots to 85 with a 17 per cent increase that puts the brand at US$12b.

Woolworths has slipped two places to take 82nd position.

To find out more visit millwardbrown.com.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU