When it first launched in September 2012 Apple maps was widely dismissed as a gimmick and predictions of its demise were rampant.

Sure, Apple maps had a shaky start but its fortunes have undergone a U-turn as US users flock to the service – and away from arch rival Google Maps.

Map to success

According to a report in the The Guardian, over the past year Google has lost 23 million users to Apple maps, a huge chunk from its previous high of 81 million users.

Figures from ComScore suggest 35 million iPhone users accessed Apple maps in September 2013, compared to 58.7 million users for Google Maps. 

App woes

Google Maps was initially kicked off Apple's iOS after refusing to give Apple access to its voice turn-by-turn navigation. After a public outcry Apple allowed Google Maps back on iOS as a standalone app.

These figures suggest this app isn't a hit with iOS users, which will be of concern to Google as it looks to monetise its mapping service.

Mapping out the next step

While these figures don't include Android use, it does show that Google Maps, once thought invincible, is no longer the only mapping option online.

Watch this space. 

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