Trusted. Impartial. Experts
IN-HOUSE CONSULTANCY & ADVISORY
Practical, senior guidance that strengthens organisational capability, improves performance and supports effective transformation.
Strategic guidance that aligns teams and priorities
AI-led support that builds capability and confidence
Expert advisory tailored to organisational needs
Trusted by leaders in Australia, APAC and Middle East
Support delivered online, hybrid or on-site across regions
Organisations across Australia, APAC and the Middle East face increasing pressure to modernise how they work. Customer expectations rise, digital channels multiply, internal capability varies and teams are often stretched across competing priorities. Leaders can see the opportunity for growth, yet teams struggle with inconsistent processes, unclear roles and a lack of shared direction.
SMK partners with organisations to bring clarity, structure and momentum to this environment. Consulting engagements help leaders understand their current state, define what good looks like and build practical pathways that strengthen performance across marketing, communications, sales and customer experience.
How SMK Works with Organisations
Work is grounded in real organisational behaviour and informed by more than fifteen years of supporting teams across enterprise, government and not-for-profit sectors. Engagements focus on the intersection of strategy, capability, workflow and governance. The priority is creating practical change that improves how teams operate day to day and positions the organisation for future digital and AI-driven growth.
Our approach blends independent diagnosis, strategic direction setting and structured support for senior leaders. AI, digital and data readiness are integrated naturally as part of a modern operating model rather than treated as separate topics.
CORE CONSULTING STREAMS
Maturity and Capability Diagnosis
Independent assessments of marketing, communications, sales and digital capability.
Reviews identify strengths, gaps and priority areas for improvement. Outputs include capability mapping, maturity scoring and clear recommendations.
Strategy and Direction Setting
Development of strategic frameworks that guide planning, resourcing and decision-making.
Work covers marketing and communications strategies, channel priorities, customer engagement direction and clear role expectations.
Operating Model, Workflow and Governance
Design of team structures, workflows and governance systems that create consistency and accountability.
Work includes operating rhythm, workflow optimisation, planning processes, channel governance and cross-team alignment.
Leadership Support and Fractional Advisory
Ongoing senior guidance for leaders needing independent perspective, market insight or structured accountability.
Support includes executive briefings, leadership alignment sessions and fractional advisory for CMOs, CCOs, CX leaders and organisational decision-makers.
Who SMK supports
SMK works with organisations across Australia, APAC and the Middle East. Engagements typically support marketing, communications, CX and digital teams, as well as sales and service functions undergoing change. Work is suitable for enterprise, government and not-for-profit organisations seeking clarity, capability uplift and modern operating models.
What We Deliver
Below are the core deliverable categories SMK provides through Consulting & Advisory. Each can be commissioned as a standalone engagement or integrated into a wider transformation program.
Strategic Direction and Planning
- Social media strategy design, supported by clear objectives and audience understanding
- Digital and content marketing strategy across paid, owned and earned channels
- Communications and stakeholder engagement strategy for internal and external audiences
- AI and automation strategy aligned to business priorities and capability
- Market, audience and competitor analysis that informs channel and content choices
- Customer journey and lifecycle mapping to improve engagement and conversion
Capability and Organisational Development
- Capability frameworks and competency models for marketing, comms, CX and sales
- Workforce development plans aligned to organisational goals and skill requirements
- Leadership alignment and change-readiness workshops to support transformation
- Skills uplift pathways with structured progression for teams and managers
- AI-readiness and capability assessments to understand strengths and gaps
- Role clarity and team structure design to support efficient and confident delivery
Operating Model, Workflow and Governance
- Modern operating model design for marketing, comms, CX and sales environments
- Workflow mapping and optimisation that improves speed and quality
- Governance frameworks for content, digital and AI usage across teams
- Recommendations for tooling, channels and technology selection
- Process documentation and standard operating guidelines for consistent delivery
- Operating rhythm design for planning, creation, sign-off and measurement
Performance, Measurement and Improvement
- KPI frameworks that link activity, outcomes and organisational impact
- Reporting and measurement systems that create clarity and accountability
- Benchmarking and performance diagnosis to identify improvement opportunities
- Attribution, analytics and media effectiveness reviews for smarter investment
- Recommendations to improve team productivity and output consistency
- Measurement maturity assessments for insight, data quality and decision-making
AI Advisory, Planning
and Strategy
- AI strategy and opportunity identification across marketing, comms, CX and sales
- AI-enabled workflow and operating model design for safe and effective adoption
- AI capability, skills and readiness assessments with tailored development plans
- Guidance for responsible and safe use of AI, including oversight and quality control
- AI-driven content, media and customer engagement support for practical use cases
- AI pilot design and implementation support to test, validate and scale solutions
Why SMK?
SMK has supported thousands of organisations since 2009, delivering capability uplift, strategic advisory and organisational development across multiple regions and sectors.
Consulting work is senior-led, evidence-based and grounded in real-world execution. Clients receive practical recommendations and structured support that help teams perform at a higher level and deliver meaningful organisational outcomes.
General Enquiries
Email: hello@smk.co
Book a Discovery Call
Ready to strengthen capability, alignment and performance across your organisation. Book a discovery call with the SMK consulting team.