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Is Apple Pay heading to Australia?

It's the dream of Apple fans and the nightmare of anyone in mobile payment arena. We refer to Apple Pay.

And it might soon be coming to Australia and New Zealand.

Pay to play

Apple Pay, the service that lets users pay for in-store products wirelessly using their iPhone 6, iPhone 6 Plus or Apple Watch, has been active in the US since last October.

However that is soon about to change as Apple Pay is expanding.

New markets

Apple Pay is reported to be launching in Canada this year, with a wider rollout expected in 2016.

However one setback could be the terms Apple sets with partner banks.

An article in CNET claims Apple gets a healthy 0.15% cut for every credit card transaction, and half a cent for every debit purchase.

Another issue is security and concerns criminals might use the service with stolen credit cards. 

Core issues

However where there's a will (and a dollar to be made), there's often a way. Especially as consumers are demanding more versatility from retailers when it comes to payment options.

Stay tuned for more info on Apple Pay's latest forays Down Under. 
 

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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