[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Is Twitter going to Live Stream 24/7?

Twitter's had a good few weeks.

First its recent earnings report exceeded expectations, now the platform is making the most of its momentum preparing to broadcast live video 24 hours a day, seven days a week. Are you ready?

Watch this screen

According to BuzzFeed News, Twitter CFO and COO Anthony Noto has revealed that Twitter is moving towards continuous live streaming, similar to a traditional broadcast network.

Twitter currently broadcasts a large roster of live shows, for clients including Bloomberg and the NFL. In fact, Twitter chalked up 800+ hours of live broadcasts in the first three months of 2017.

Cord cutters

Live video has been an increasingly lucrative tool for Twitter. Its Oscars coverage attracted 6.5 million unique viewers, while its Election Day package netted 8.6 million unique viewers. 

The platform has allowed Twitter to offer 15 second and 30 second unskippable ad formats, the type advertisers typically pay networks top dollar for.

However the big players smell blood in the water. Amazon recently pinched the NFL broadcast rights from Twitter, and Facebook is making massive inroads into the living room.

All of which might be good news for couch potatoes, not so good news for network execs.

Do you view live programming on Twitter or another platform? Let us know in the Comments.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU