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DIGITAL MARKETING NEWS

LinkedIn launches Open Preferences to sniff out new opportunities

LinkedIn has released a new feature, Open Candidates, that lets users signal they're looking for a new position while not alerting their current employer.

Subterfuge

To get started, you first enable Open Candidates under the Preferences tab on the LinkedIn Jobs home page.

Then share what type of positions and industries you're interested in. 

By signing up, LinkedIn says your profile can be accessed by scores of recruiters and talent scouts on the platform.

It will also hide your info from recruiters at your current employer, or affiliated recruiters.

Smoke signals

You also have the option of sifting through the six million positions currently posted on LinkedIn.

See something you like? Get a better understanding about a prospective company's culture on the new Career Pages and Meet the Team feature. 

Open Candidates is now available for LinkedIn users in the US, UK, Canada, and Australia.

To find out more visit blog.linkedin.com.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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