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Meet Instagram’s Live Video Replay

Instagram is enabling businesses to share previously live videos as replays, via the Instagram Stories function.

We’re live, or we were, but you can watch anyways

User audiences can now check out previous videos brought to business Instagram feeds, making it easier to catch up on content.

Business accounts have the option to “Share” previously live content for up to 24 hours at the tap of a button or “Discard” just like usual.

Shared replays will appear via the stories section, complete with comments and likes from the live broadcast.

Instagram ups its analytics

Now businesses will be able to track how many users viewed their content during the live feed as well as the replay.

“Send Message” will allow for instant feedback from users in response to a given brand’s replay content and if a brand contributed multiple replays in a 24-hour period.

A Netflix-style 15 second skip forward and back option will also be enabled by tapping either the left or right of the screen during video replay.

The addition of repeated live content may be just the thing to give Instagram the edge in brand marketing. Do you agree? Give us your thoughts in the Comments.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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