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Number Crunch: 10 Australian social media habits exposed

A new survey highlights how Australians are accessing and engaging through social media channels.

The survey, conducted by social media marketing agency Tick Yes in conjunction with online market research company Nine Rewards, reveals:

1

85.5% rated Facebook as their favourite social media site

2

57.7% rated YouTube as their favourite social media site

3

48.2% talk about new products on social media channels

4

47.3% find the medium more engaging than their friends and admit to using social media during face to face meetings

5

41.5% use smartphones to access social media (5.8% use tablets)

6

31.3% spend at least two hours a day on social media

7

31.2% use social media while commuting

8

20.2% use social media to connect with brands

9

25.1% use social media for business networking

10

4.9% said they were addicted to social media

 

885 people aged 18 to 70+ took part in the survey in October 2011

Learn with SMK through February

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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