While some pearls of social media marketing remain open to debate, others are self-evident truths.

One such example: photos are virtually guaranteed to make any social post pop that little bit more.

With that in mind, here's a look at how photos remain the superstars of social.

Strike a pose

Facebook users seemingly can't get enough of photos.

Back in 2012 over 85% of the social network's most engaging posts were photos. That figure has now jumped to 93%.

Photo frenzy

Take your pick of social networks and you'll find one constant: photos are a hit with users.

Uploading photos is the most popular activity on Facebook, Twitter and Google+. 

Funny bone

When it comes to photos, funny comes first.

On Twitter 62% of shared photos are humorous (or attempting to be), followed by food, and travel snaps.

Retainer

We're visual creatures. Besides looking pretty users will retain 40% more information from images than straight text.  

When posting images consider this: 68% of users share content to give people a better sense of who they are and what they care about.

Branding options

Photo sharing platforms like Instagram, Pinterest and Snapchat are some of the hottest social properties going around.

The good news for brands is that all of these platforms are now expanding into advertising and promoted content. Get on board!

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