[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Number Crunch: Video

They say if a picture says 1000 words, a video says 1 million. While that might be a slight exaggeration, it's no secret that video is becoming an important part of any digital marketing strategy.

YouTube's 1 billion users, Facebook gearing up for video ads, the rise of Instagram video and Vine: the signs are all pointing to video being the next big thing for social.

SMK takes a look into the fast moving world of video and digs up some juicy facts thanks to Jen Chicago.

SEO

Google loves websites with video content. This isn't because the boffins at Google are cinephiles, it's because they own YouTube. 

Web pages with optimised video are 53 times more likely to rank on the first page of search results than text-only web pages. 

Facebook

More than 12 million Australians have a Facebook account, over half of the population. And they like videos. 

Posts with video links get shared 12 times more often than text-only updates. 

Funny bone

Over two thirds (69 per cent) of internet users watch or download online videos. 

And it appears they like to laugh. Comedy is the most popular category of online video (50 per cent), followed by Educational (38 per cent) and Movies/TV shows (32 per cent). 

Retention

Consumers find online videos 38 per cent more memorable than traditional TV ads, while viewers are 64 per cent more likely to purchase after watching an online video. 

There's no accounting for taste

The most popular online video isn't Neil Armstrong landing on the moon or any milestone the has propelled humanity forward. 

It's of Korean singer Psy pontificating about the trendy Gangnam residents amid shots of scantily clad women and neighing horses.

Gangnam Style was the first YouTube video to surpass 1 billion hits, sailing past Justin Bieber's Baby.   

To find out more visit jenchicago.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU