[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Pandora opens in Australia and New Zealand

Music-streaming service Pandora is once more available in Australia and New Zealand, returning after a seven year absence.

Streaming sounds

Pandora lets users select artists and genres of music they like, then matches similar tracks to offer a streaming radio experience. Music can be accessed via the web or from the Pandora app for iOS or Android.

The basic version of Pandora is free, while the Pandora One paid model is ad-free and features higher-quality audio.

As part of the Australian launch Pandora is partnering with Holden for its in-car infortainment system.

Mobile music

Pandora was initially available in Australia in 2005, but was blocked after 18 months due to licensing issues.

Today the Australian music-streaming sector is more crowded, with the likes of Spotify and Telstra's MOG competing with local radio stations for consumer's ears and wallets. 

Why has Pandora decided to return? Australia's massive smartphone ownership.

Smartphones mean smart move

According to Tech Crunch, Pandora’s Amanda Livingood said Australia is one of the world's most mobile-centric societies.

“We know Australians and New Zealanders love both local and international music and we also know that they’re huge users of mobile devices and social media,” explained Livingood.

To download the Pandora app visit pandora.com/new/au-nz.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU