[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

PayPal acquires mobile payment start-up Card.io

As the mobile space continues to expand thanks to smartphones and the growing prevalence of tablets, more users are making purchases via mobile platforms. 

While PayPal continues to dominate the market for web-based payment platforms, they have been falling behind the likes of Square, a mobile payment platform that uses card-reading dongles plugged into smartphones to process payments.

Squaring up to Square

With Square now reportedly processing over $5 billion in payments annually – PayPal faces the prospect of losing its market dominance.

Enter Card.io.

Card.io gets PayPal’s pulse racing

San Fransisco start-up Card.io has developed a system capable of using a smartphone-taken photo of your credit card to process mobile payments.

Until recently PayPal had been working with Card.io to integrate their functionality into PayPal’s own mobile application.

However, reportedly impressed with the company’s creativity and future development potential, PayPal has this week announced an outright acquisition. 

Terms of the deal have not been disclosed, but PayPal and Card.io have both confirmed that Card.io’s SDKs will remain available to third party application developers.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU