[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Rekorderlig partners with Swedish blogger Caroline Blomst to charm Australians

Rekorderlig Cider launched in Australia 18 months ago. As pub fridges push beer aside for cider selections, Rekorderlig is launching a new campaign.

Blogger

Rekorderlig first started working with Swedish Blogger Caroline Blomst in 2010. Her style blog, Caroline’s Mode, has garnered international interest.

Beautifully Swedish

The Beautifully Swedish campaign launched in Australia in February, with striking outdoor and print advertising featuring Blomst.

L'oreal Melbourne Fashion Festival

Blomst will visit Australia in March for L'oreal Melbourne Fashion Festival. Rekorderlig is a sponsor of the event.

Sydney Exhibition

Blomst will also visit Sydney to open an exhibition featuring her street style photography from Stockholm. The exhibition will be displayed in the contemporary art gallery  of Scandinavian-focused fashion store, Somedays in Surry Hills.

Website

The Rekorderlig Australian website provides run down on flavours available in Australia, a photo gallery of Swedish images sourced from Tumblr, a stockist finder and sign up to the Rekorderlig newsletter

Facebook

Rekorderlig has an Australian-focused Facebook page which today has 20,130 fans and 4,945 users ‘talking about this’.

Twitter

The Rekorderlig Cider Australian Twitter amplifies Facebook announcements and reaches out to the (currently 553) followers.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU