[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

This week’s tweather round-up

Band break ups, politics, ethical production, apps and digital conferences light up the twittersphere this week.

Lead singer @ShaunDiviney, together with @ShortStackBand and bass player @AndyClemmensen are trending after the Australian rock band announced they’re breaking up.

#AusPol continues to trend, with the repercussions of the QLD elections featuring, together with the Opposition Leader’s inappropriate comments about the Prime Minister’s dress sense.

In New Zealand, @PNC06 is trending after the New Zealand band released their album to download for free.

South Australians have sent #Foxconn trending with concerns about Apple’s supply chain. Carbon Tax critic David Murray is also trending in the state, with people criticising his critical stance.

App Design this Home is trending in Western Australia. The simple app allows users to design, build, and decorate a virtual home. Another stand out app this week has been the rise of the Pictionary-like Draw Something.

It’s also been a week of conferences with Digital Parents Conference  #DPCON12, and Ad Tech Melbourne #atmelb lighting up the twitterverse.  #Fastbreak ideas breakfast in Sydney also featured in digital community tweets.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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