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You may soon be able to follow Hashtags on Instagram

You can follow everything from dapper dogs to bread face blogs on Instagram.

If that’s not enough, you may soon be able to follow hashtags.

#Trending

In an update that's many a marketers’ digital dream, canny user @Social.pip has spotted a beta test inviting ‘Grammers to follow hashtags.

While Instagram’s keeping mum about details, it appears you can elect to follow as many hashtags as you like, or can handle.

Making a hash?

If it eventually rolls out, the feature could be useful for users and brands alike. Users could easily follow stuff that interests them, and brands would have another tool to track trending content.

It could also help when you want multiple sources of information around one topic, or are looking to delve into something a little more niche.

The great hashtag experiment remains veiled in secrecy for now. Perhaps when we reconvene in the New Year there will be more #info.

Would you follow hashtags on Instagram? Let us know why, or why not, in the comments.

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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