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YouTube gives brands better real-time data

YouTube has updated a range of apps to give brands and content creators greater insight around video performance.

Smash hit

The latest version of the Creator Studio apps now pull in a swath of data fro YouTube Analytics to give brands new insights on a Data Card.

Information includes notifications around events such as sudden spikes in views, changes in subscriber numbers, and viewer demographics.

Strike with the iron’s hot

The Creator Studio app then advises how long you’ve got to leverage the event or trend.

While the insights are fairly basic, the real-time data could give marketers that extra advantage in the increasingly crowded world of YouTube.
 

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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