YouTube is preparing to launch an ad-free subscription service.
YouPay
Bloomberg reports that YouTube's paid service will go live this year and cost US$10 per month.
The move would put Google's video giant into direct competition with streaming sites such as Netflix, which recently launched in Australia and New Zealand.
Video stars
Ahead of the shift YouTube sent a letter to content creators explaining that when a user pays a subscription and views their video, YouTube will pay them a percentage of the subscription fee. The amount is yet to be determined.
The move comes as YouTube continues to monetise, with the platform unveiling a music subscription service last November.
The question remains: how much will users pay to be ad-free?
We're betting more than a few of YouTube's 1 billion plus monthly users will be putting their hands up.
RECOMMENDED FOR YOU
[STUDY] Google Still #1 For Online Reviews
Fifteen years on from the first edition, BrightLocal’s Local…
Fifteen years on from the first edition, BrightLocal’s Local…
[NEW STUDY] Longer Short-Form Videos Dominating
Video consumption habits are shifting once again, and this…
Video consumption habits are shifting once again, and this…
LinkedIn Video Up 38%
Video content is becoming increasingly important on LinkedIn. Watch…
Video content is becoming increasingly important on LinkedIn. Watch…