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Facebook 360 Video: Best Practice Guide

How time flies on Facebook. It's already been a year since 360 video launched on the platform.

To celebrate the milestone Facebook has released a blog post showing how brands can get more out of the emerging medium.

Look around

Facebook says interactive and exploratory content works best on 360. For example, diving on the Great Barrier Reef, skydiving over Dubai, or going backstage at the Grammys.

Narrative-based content might be better suited to traditional videos.

Keep it simple

A 360 video isn't the place for subtle introductions and plot points. Think Jurassic Park more than Citizen Kane.

In other words: get to the point quickly in your 360 video, or risk viewers losing interest.

Including a host, narrator, or on-screen text can help guide viewers through your video's best bits.

Branded content

Facebook reckons 360 videos provide viewers with a unique way to go "behind-the-scenes" in an authentic and personal way. 

To help brands get a leg up with the new tech, it's released a Branded Content tool giving tips and a 360 Community Page where top videos from around the world are shared.

Have you used 360 video? If so let us know how in the comments.
 

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