[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Martech Mashup: Pre-Built Segmentation comes to MailChimp

MailChimp has released a new way for marketers to better tailor their messaging: pre-built segmentation.

Perfect fit

A few months back MailChimp released e-commerce segments, which made it easier for marketers to identify and target specific types of subscribers. 

Now MailChimp has created 12 of the most common segment traits and behaviours, so you can easily add subscribers and tweak your touchpoints.

The personal touch

These new segments are divided into three categories: Subscriber Engagement, Customer Behaviours, and Demographics.

For example, Customer Behaviours includes Potential Customers, Recent Customers, First Time Customers, Repeat Customers, and Lapsed Customers.

This segmentation could potentially help when sending welcome emails to new customers, or a discount to repeat customers.

Mail it in

You can add subscribers to any pre-built segment from the Recipients page on the Campaign Builder. Over time subscribers can be automatically added, based on their actions.

Pre-built segmentation works with all campaign types and Automaton workflows.

To find out more visit blog.mailchimp.com.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Bets Big on Meta AI

Meta has recently amplified its role in the generative…

Meta has recently amplified its role in the generative…