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What men and women want – from Facebook

To celebrate Facebook turning 10 there's been all sorts of articles, videos and bits and bobs celebrating the occasion.

But one of the most interesting is a recent study exploring the different reasons men and women use Facebook.

Photo finish

According to data from Pew Research, rich content is the biggest drawcard for women. Over half (54 pre cent) of female respondents said they use Facebook to view photos and videos.

Networking

Men, on the other hand, use Facebook for networking. Close to half of the men surveyed (42 per cent) admitted they used Facebook to share content with a wide audience. 

Other preferred past times on Facebook included g funny posts, following news and using the platform as a support network.

Pew interviewed 1801 adults for the survey.

To find out more visit pewresearch.org. 

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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