Updated October 2023

Overview

Issue Discovery, Social Engagement Shifts and Account Management Risk Reduction

• Listening and monitoring
  –Signal vs noise
  –Trust online
  –Why bad news isn’t always bad
• Social engagement evolves
  –Privacy paradigm shift
  –Ascent of social video
• Brand safety and moderation features
• Avoid account suspensions and penalties
  –Common issues
  –Risk mitigation
  –Account back-end optimisation
• Business Manager & Business Suite

Community Management, Culture Wars, Brand Purpose & Processes

• Common crisis themes by channel & popular community control features
  – Facebook
  – Instagram
  – LinkedIn
  – Twitter
  – YouTube
  – TikTok
• Raging online Culture Wars
• Brand purpose challenges
• Social media activism
• Developing processes and procedures

Rules, Regulations & Legalities

• Social media policies
  – Copyright
  – Community standards
  – Ad standards
  – Commerce
  – Music
• Influencer marketing
  – Disclosure
  – Legal partnership
  – Branded content
• Online Reviews
  – Google
  – Facebook
• Defamation
  – Monitoring and removing posts
  – Data regulations

Staffing & Leadership Woes, Empowering Internal Advocacy

• Common staff issues
• Challenges with managing staff social media blowouts
• Dealing with spokespeople and leadership issues online
  – Cancel culture
  – “Freedom of speech”
• Social media policy development
  Education not just PDFs
• Proactively harnessing internal advocates online
  – Inspiration
  – Setting boundaries
  – Managing and reporting
  – Creator profiles