WEEKLY LIVE TECHNICAL LABS
Working alongside SMK’s renowned strategical training, SMK gets into the nitty gritty with our Tech Labs. Broadcasting weekly, these 1-hour step-by-step tutorials share implementation of the technical aspects of our strategy courses.
Technical Labs explore the technological process and workflows related to mission-critical digital marketing activities. Whether it be installing the Facebook Pixel, exploring differing event trigger types in Google Tag Manager or creating an Instagram Shop. Tech Labs also incorporate essential, yet under-utilised functions, alongside new features.
Access to ALL Tech Labs are available as part of the SMK: Digital Excellence Membership program.
ACCESS ALL TECH LABS LIVE AND ON-DEMAND WITH SMK DIGITAL EXCELLENCE MEMBERSHIP
Tech Labs for SMK Members
Tech Lab – TikTok
Working alongside SMK strategy training courses, this TikTok Tech Lab with help to understand and fully leverage TikTok for business
Tech Lab – Meta (Re-release due Q2 2024)
Step-by-step technical instructions to help you understand and fully utilise all the functions within Facebook Business Manager.
Tech Lab – LinkedIn
Technical walkthroughs of LinkedIn’s key marketing and comms tools.
Tech Lab – Google
Learn the technical processes and functions of Google Search Ads, Google Analytics 4, Google My Business and Google Tag Manager.
2024 SCHEDULE
The focus for SMK’s Q1 Tech Lab series is on understanding and fully utilising TikTok. The upcoming series will therefore explore areas such as:
+ TikTok benefits and limitations
+ TikTok Business Center
+ TikTok Ads Manager
+ TikTok ads strategy and tactics
+ TikTok creative trends and insights
+ TikTok Pixel
+ Creating conversions & events
+ Reporting & evaluation
+ Creative tools
+ TikTok Creator tools (i.e influencer marketing)
+ What is GA4, and how does it differ from Universal Analytics?
+ How to create and optimise your GA4 property?
+ How to set up GA4 using Google Tag Manager or Google Tag?
+ What is event tracking, and why is it essential for GA4 conversion tracking?
+ How do GA4 metrics and KPIs differ from Universal Analytics?
+ What are the new must-use reports for analysis?
+ How best to analyse data using segments, audiences and comparisons?
+ How and why is campaign attribution different in GA4?
+ How to identify marketing opportunities with GA4's new AI tools?
+ How to visualise data and trends in GA4
Tech Labs outline TBC
Tech Labs outline TBC
Tech Labs outline TBC