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DIGITAL MARKETING NEWS

AAMI gives Australians fifteen minutes of fame

AAMI is giving people who like their Facebook page the chance to star in a new TVC for Safe Driver Rewards.

The campaign is the first of its kind in Australia and will screen in prime-time spots across the country.

Like to be on TV

People who like AAMI’s Facebook page will go in the running to star alongside 'Rhonda', the character who features in the company's current TV spots.

Ultimately 80 Facebook profile pictures will be selected to replace the existing characters in the Safe Driver Rewards TVC, which will air on Network Ten on November 23 this year.

AAMI insures itself with social media

The campaign, conceived by Badjar Oglivy and DTDigital, marks AAMI's first foray into social media and introduces a new channel for customers to interact with the brand.

The TVC will be promoted on the Hamish and Andy website, of which AAMI is the exclusive sponsor.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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