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ARIAs hangout in Google+ Global First

Last night’s ARIAs marked more than Kylie Minogue’s induction into the Hall of Fame, it was also the world’s first Google+ red carpet Hangout.

Hangouts is Google+ feature that allows users to virtually ‘hang out’ with multiple friends using live video chat.

Virtually hanging out with stars

For the 25th ARIA Awards on Sunday, Google teamed up with organisers to provide coverage that will appear on multiple social media channels.

Presenters on the red carpet conducted video interviews with celebrities and posed questions from fans, who joined the Hangout feature via the ARIA’s website.

The footage will be packaged as a video special that will feature on YouTube Australia’s homepage and global Facebook page.

And the winner is…exposure for Google+

Since opening Google+ to businesses recently, increasing numbers of Australian companies, including Telstra and Vodafone, now have a presence on the social networking site.

Google+ allows businesses to engage directly with their customers via free ‘Pages’ feature.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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