SMK’s monthly Intelligence Labs help marketing and communications professionals keep pace with the digital, platform and AI developments reshaping their work.

Each live online session cuts through the noise, connecting the most important changes across search, social media, content, advertising, analytics and AI.

Rather than simply reporting product updates, Intelligence Labs explain what has changed, why it matters and where teams should focus next.

AI & Workflow Labs:

Understand how AI can improve everyday marketing and communications work.

Sessions examine major platforms such as ChatGPT, Microsoft Copilot, Gemini and Claude, alongside more specialised tools including Jasper, Writer, Typeface, Synthesia, HeyGen, Descript, Runway, NotebookLM, Perplexity, Zapier, Make and n8n.

The stream also covers custom assistants, agents, organisational knowledge, research, planning, content development, reporting, automation and governance.

The focus is on helping teams select the right tools and build useful, repeatable and responsible ways of working.