SMK’s monthly Intelligence Labs help marketing and communications professionals keep pace with the digital, platform and AI developments reshaping their work.

Each live online session cuts through the noise, connecting the most important changes across search, social media, content, advertising, analytics and AI.

Rather than simply reporting product updates, Intelligence Labs explain what has changed, why it matters and where teams should focus next.

Discovery & Visibility Labs:

Understand how audiences find and evaluate organisations across search, social media, video, marketplaces and AI-powered discovery.

Sessions examine developments across Google Search, AI Overviews, AI Mode, ChatGPT, Perplexity, YouTube, TikTok, Reddit, social search and local search.

The stream also covers SEO, generative engine optimisation, structured content, digital PR, reviews, brand mentions, authority signals and how organisations appear within AI-generated answers.

The focus is on helping organisations remain visible, credible and accurately represented as discovery becomes more fragmented and conversational.