[SMK] Social Media Knowledge

Strategy Course – Google Ads: Search, Display & Video

Current Status
Not Enrolled
Price
1295 +GST
Get Started

Overview

 

Search, Display & Video

  • Understanding Google
  • Google Ads Outlook
  • Life Beyond SEM
  • Google Ads Product Updates 2023

Google Search Engine Marketing (SEM)

  • Understanding Google Ads
    – Account structure and hierarchy
    – Understanding the Google Ads auction
    – Ad Rank and Quality Score
  • Campaign creation
    – Ads objectives
    – Campaign types
    – Establishing conversions
    – Bidding
  • Choosing your keywords
    – Keyword research
    – Mapping intent
    – Match types
  • Copywriting best practices
    – Automation and ad assets
  • Landing page performance

YouTube and Video Advertising

  • ¬†Google video ad campaigns
    – Campaign Objectives
    – Campaign Type
    – Campaign Subtypes
    – Video ad formats
  • Video action campaigns
  • Video reach campaigns
  • Ad targeting
  • Ad creative
    – Data and creative insights
    – Design best practices
    – Useful production and ad copywriting tools

Google Display Network (GDN)

  • Understanding the Google Display Network
    – Full-funnel campaigns
    – Attribution, reporting and evaluation
    – Ad targeting and creative
  • Shopping campaigns
  • App campaigns
  • Performance Max (Pmax)
  • Local campaigns
  • Discovery campaigns
  • Brand safety and cutting wasted budget
    – Advertiser Transparency
    – User Ad Center