[SMK] Social Media Knowledge

Strategy Course – Google Ads: Search, Display & Video

Current Status
Not Enrolled
Price
1295 +GST
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Overview

Google Ads Updates, Optimisations & New Features

  • Google Ads outlook
    – Performance benchmarks
    – Marketing investment
    – Competition: Facebook, Amazon, Retail media
  • Search engine marketing (SEM) trends
    – Targeting
    – Creative
    – Automation
  • Maximising YouTube
    – Brand campaigns
    – Direct response
  • Google Display Network
    – Gmail, Maps, Shopping and more
Google Search Engine Marketing (SEM)
  • Google Search Ads overview
  • Campaign goals
    – Establishing conversions
    – Ad optimisation features
  •  Ad rank and quality score
  • Keyword research
    – Keyword intent
  • Match types
  • Copywriting
    – Ad extensions
  • Landing page performance
  • Planning

Maximising The Google Display Network (GDN)

YouTube & Online Video Ad Campaigns

  • Why YouTube ads?
  • YouTube campaign types
  • Video ad overview
  • Direct response versus brand campaigns
  • YouTube ad strategy
  • Ad targeting
  • Content targeting
  • Reporting
  • Brand safety