Updated May 2023

Overview

2023 Video trends, opportunities, strategy & evaluation

• 2023 Video trends and evolution
  – The rise of short form video
  – Social algorithm overhaul
  – TikToks, Reels, Shorts and more
  – Live video handbrake
  – Social commerce and video
  – Influencer marketing
• Thinking strategically
  – Direct response vs brand building
  – Integrating video into full funnel campaigns
• Evaluating and reporting on video
  – Organic social insights
  – Ad insights
  – Analytics

Video creative and idea generation

• Video completion goals
  – Ranking signals shift
•  Instructional
  – Why “How-to” never miss
  – YouTube and SEO crossover
  – FinTok to LinkedIn
• Promotional
  – Leveraging UGC
  – Landing page optimisation
• Informational
• Entertainment
  – Navigating virality

Boosting organic video amplification

• Why do TikTok & YouTube hold the key to video success
  – User trends and consumption
• Understanding what viewers want
  – Entertainment
  – Participation
  – Uplifting
• Discovery
• Community generated entertainment (CGE)
  – Stay and play
• Watch time
• Video discoverability
  – SEO and copywriting
• Community and engagement
• Boosting video organic reach with influencers

• Social video landscape
  – Spend levels
  – Growth
• Meta video ads
  – Objectives
  – Placements
  – Creative best practices
  – Editing and production
  – Formats
  – Optimisation
• Video view campaigns across channels
• Video targeting options
• YouTube
  – Campaign options
  – Targeting
  – Creative