Canva's New AI Model Targets Everyday Design Work

26/10/2026 James Fitzgerald

Canva has launched its own AI image generation model, Craft, designed to produce more accurate layouts, typography and graphics for everyday creative work. Available through Canva's Dream Lab, Craft is aimed at one of the persistent frustrations with AI image generation: ....

[STUDY] How Often Should Brands Post On Instagram?

26/10/2026 James Fitzgerald

New Instagram benchmarks covering more than 27 million posts suggest that brands should take a closer look at how frequently they publish, particularly if audience growth and organic reach have stalled. Updated in October, Buffer's analysis draws on 273,000 active Instagr ....

Instagram Edits Gets A Major AI Upgrade

26/10/2026 James Fitzgerald

Instagram is bringing AI-powered content analysis and planning into Edits, allowing creators to examine their Reels performance, identify audience trends and generate new video ideas directly within the editing app. The upgrade could give Edits, Instagram's answer to CapC ....

Microsoft Pushes Copilot Into Marketing Automation

26/10/2026 James Fitzgerald

Microsoft is expanding Copilot's automation capabilities, allowing organisations to trigger AI-powered tasks directly from events occurring across business applications, including CRM systems, Microsoft Teams and other connected platforms. The latest expansion of ....

[STUDY] CMOs Demand More From Agency AI

25/10/2026 James Fitzgerald

Marketing leaders are raising their expectations of agencies as artificial intelligence changes how marketing work is produced, delivered and valued. New research from Dentsu Creative finds that 93% of Asia Pacific CMOs expect agencies to demonstrate how AI improves marke ....

Google Gives Advertisers More AI Max Visibility

12/10/2026 James Fitzgerald

Google is introducing new AI Max reporting capabilities, giving advertisers greater visibility into how its automated Search campaigns select search terms, generate advertising creative and direct visitors to landing pages. The update comes as Google moves more of its tra ....

[STUDY] AI Content Production Keeps Accelerating

12/10/2026 James Fitzgerald

93% of marketers now use AI to support content creation, according to new research from Ahrefs, up from 87% in its previous study. The findings suggest AI is becoming more deeply embedded in content production, with 69% of respondents publishing a greater ....

Meta Launches AI Agent For Businesses

12/10/2026 James Fitzgerald

Meta is extending its AI capabilities beyond Facebook, Instagram and Ads Manager, introducing new integrations that allow its Muse AI agent to work across marketing, customer data, creative production and business applications. The company has launched Muse for Sm ....

ChatGPT Introduces Visual Advertising

12/10/2026 James Fitzgerald

OpenAI is expanding ChatGPT advertising with new visual formats, additional brand safety controls and improved measurement capabilities, as it continues developing its advertising business. The new placements will allow advertisers to showcase products, services and exper ....

[STUDY] AI Search Shapes Brand Decisions

21/09/2026 James Fitzgerald

AI search is starting to influence purchase decisions well before many brands can see that a customer is in the market. New Australian research from WPP Media, covering 2,500 consumers across 12 categories, found that three in four respondents use AI-assisted search when ....

LinkedIn Lets AI Multiply Ad Creative

21/09/2026 James Fitzgerald

LinkedIn is giving advertisers far more freedom to vary creative without manually building every version of an ad. Flexible Ads allow brands to provide multiple images or videos, headlines and descriptions, then let LinkedIn combine those elements into different execution ....