Instagram Chief Debunks Sponsored Content Myths

15/11/2024 James Fitzgerald

Instagram CEO Adam Mosseri has taken steps to address long-standing speculation regarding the platform's treatment of sponsored content. In a recent update within his new educational series on Instagram, Mosseri debunked the myth that Instagram penalises posts tagged as s ....

TikTok Rolls Out New AI Video Tools for Marketers

15/11/2024 James Fitzgerald

TikTok is making it easier than ever for brands to jump into video marketing with Symphony Creative Studio, a new AI-powered tool designed to generate TikTok-ready videos in minutes. Now available to all business users, the toolset streamlines video ad production with a f ....

Google Vids Launches Powered By Gemini AI

11/11/2024 James Fitzgerald

Google's new app, Google Vids, is set to transform video content creation for businesses by making high-quality video production as accessible as writing a document or creating a slide deck. Part of the Google Workspace suite and powered by Gemini AI, Google Vids empowers ....

Meta’s 2024 Growth: AI, Video, and the Rise of WhatsApp

10/11/2024 James Fitzgerald

Meta has shared its latest performance update, revealing a modest increase in daily active users across its app ecosystem and a substantial boost in revenue. Daily active users across Facebook, Messenger, WhatsApp, Instagram, and Threads now stand at 3.29 billion, up slightl ....

[New Study] 90% of B2B CMOs Championing Creative

08/11/2024 James Fitzgerald

Historically, B2B advertising has leaned on rational messaging, focusing on product features, benefits, and performance metrics to influence business decision-makers. But with today’s competitive landscape and the rising expectations of B2B audiences, this functional ap ....

Meta Joins AI-Search Arms Race

04/11/2024 James Fitzgerald

In the ever-evolving digital landscape, Meta is making a bold push into the AI-powered search engine space. Meta’s strategic pivot not only marks its intent to lessen its dependence on industry titans like Google and Microsoft but also positions it within a competitive ....

Meta Expands Video GenAI Tools

03/11/2024 James Fitzgerald

At Advertising Week 2024, Meta unveiled a significant expansion of its advertising toolkit, focusing on video-driven engagement and generative AI solutions. With video content now accounting for 60% of user time on Facebook and Instagram, these updates provide a robust pathw ....

ChatGPT's New Search Engine Now Live

01/11/2024 James Fitzgerald

OpenAI’s latest update to ChatGPT introduces integrated web search, marking a significant shift in AI-powered search. Initially available to ChatGPT Plus and Team subscribers, this feature offers real-time answers with clickable sources across categories like news, sports ....

Meta Unveils ‘Movie Gen’: A New Era in AI Video Creation

30/10/2024 James Fitzgerald

Meta’s latest development, “Movie Gen,” marks a fascinating step forward in AI-generated content, promising a new era in video creation, editing, and audio generation. Movie Gen enables users to create videos through simple text prompts, personalising them with their o ....

CEO Social Posts Up 23% on LinkedIn

27/10/2024 James Fitzgerald

LinkedIn has evolved far beyond its origins as a job-seeking platform. Today, it serves as a dynamic space for professional dialogue and thought leadership, with a rising trend of C-suite executives, particularly CEOs, using it to build their public profiles and engage direc ....

Anthropic’s New AI Handles Computers with Human-Like Precision

25/10/2024 James Fitzgerald

Artificial Intelligence (AI) is quickly advancing beyond just conversational chatbots, and Anthropic’s new AI model, Claude 3.5, represents a significant leap in how businesses could harness this technology to automate complex workflows. The release of Claude 3.5 Sonnet ....