Google Defends AI Overviews Amid Traffic Concerns
The ongoing rollout of Google’s AI Overviews has prompted intense debate among publishers, SEOs and advertisers. Critics claim the feature is eroding referral traffic from search, while Google insists the opposite is true, arguing that it ....
11/08/2025
Instagram Updates Performance Metrics
11/08/2025 James Fitzgerald
Social media marketers have long relied on familiar metrics — reach, likes, views — yet these numbers have often fallen short of explaining why something worked or how to improve it next time. Th ....
ChatGPT 5 Launches
11/08/2025 James Fitzgerald
OpenAI has launched GPT-5, consolidating its previous specialist AI models into a single system capable of adapting speed, depth and tone on demand. For CMOs and corporate communications leaders, this is less about technical prowess and mor ....
Google AI Search Splits
03/08/2025 James Fitzgerald
Search marketers are facing a fundamental change in how Google delivers answers. The introduction of two distinct AI-powered search formats, AI Mode and AI Overviews, marks a shift from a single set of ranking rules to a dual-path system wi ....
[NEW STUDY] Gen Z Drives Shift Toward AI and Social Search
03/08/2025 James Fitzgerald
Search behaviour is undergoing a quiet revolution. What was once a near-synonym for “Googling” is now a more complex, multi-platform experience shaped by intent, topic and audience. New data from Claneo, in partnership with Appinio, rev ....
Instagram Shares Content Engagement Guide
03/08/2025 James Fitzgerald
In today’s Instagram landscape, marketers are playing for marginal gains. Organic visibility is tightening, competition is fierce, and attention is spread across multiple surfaces. To achieve meaningful results, brands can no longer rely ....
Instagram Confirms Link in Bio Won’t Hurt Reach
24/07/2025 James Fitzgerald
Instagram chief Adam Mosseri has officially debunked one of the most persistent myths in the creator and social media marketing world: the idea that using the phrase “link in bio” in your post cap ....
YouTube Expands Generative AI Video Tools
24/07/2025 James Fitzgerald
YouTube is doubling down on generative AI, rolling out a suite of new tools aimed at transforming how Shorts are created and experienced. With enhanced image-to-video capabilities, dynamic effects, and a dedicated AI Playground, the platform ....
OpenAI Launches ChatGPT Agent For Complex Tasks
21/07/2025 James Fitzgerald
OpenAI has launched one of its most ambitious tools to date: ChatGPT Agent, a fully functional AI assistant designed to carry out complex, end-to-end tasks with minimal human input. More than just a chatbot, this new agent can plan, research, execute, and deliver results acr ....
LinkedIn Reverts Algorithm After Recency Backlash
21/07/2025 James Fitzgerald
LinkedIn has confirmed it is rolling back recent feed changes following user frustration over a surge in outdated posts. The platform had been testing a new algorithm designed to balance content recency with relevance. However, the update tr ....
Facebook Cracks Down on Unoriginal Content
21/07/2025 James Fitzgerald
Facebook is rolling out a major algorithm change aimed at elevating original content and penalising serial reposters. The update reflects a growing platform-wide effort by Meta to protect creators and ensure that those producing fresh, authe ....