[STUDY] LinkedIn Ads Influence More Than Leads

27/07/2026 James Fitzgerald

LinkedIn advertising remains expensive by most conventional performance measures. Dreamdata’s latest B2B advertising benchmarks put the average LinkedIn cost per click at €5.98, compared with €1.60 for Meta. LinkedIn’s average CPM reached €34.33, more than three ....

ChatGPT Builds Out Its Ad Platform

27/07/2026 James Fitzgerald

OpenAI is rapidly adding the campaign controls, audience tools and creative formats required to turn ChatGPT advertising from a limited experiment into a functioning media platform. Advertisers can now run conversion-optimised campaigns, use daily budgets, apply geographi ....

Google Search Holds Ground As AI Use Grows

21/07/2026 James Fitzgerald

Google Search was supposed to be one of generative AI's first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one ....

ChatGPT "Work" Targets Business Adoption

15/07/2026 James Fitzgerald

OpenAI has launched ChatGPT Work, a new agent designed to take on substantial projects across workplace apps, files and systems. Work can gather information from connected tools, break a larger objective into smaller steps and remain with a project for hours. It can produ ....

Google Adds AI Disclosure Labels To Ads

15/07/2026 James Fitzgerald

Google is introducing new disclosures showing when advertising has been created or edited using generative AI. A “How this ad was made” section will appear inside My Ad Center, accessible through the three-dot menu or information icon attached to ads across Search, Yo ....

Meta Pushes Muse Into Ad Creative

15/07/2026 James Fitzgerald

Meta has launched Muse Image, its first image generation model developed by Meta Superintelligence Labs, with plans to bring the technology into Advantage+ creative for advertisers. Muse is initially available through Meta AI and parts of Instagram and WhatsApp. Users can ....

LinkedIn Builds Its Creator Marketplace

12/07/2026 James Fitzgerald

LinkedIn is expanding its B2B creator offering through two separate initiatives: Creator Marketplace, a product within Campaign Manager, and BrandWorks, a managed creative service delivered by LinkedIn specialists to selected clients. Creator Marketplace is designed to he ....

Google Pushes Ads Into AI Answers

22/06/2026 James Fitzgerald

At Google Marketing Live 2026, Google spelled out how ads are being pushed deeper into AI-assisted journeys: answers, product discovery, shopping recommendations and lead conversations. It introduced new Gemini-built ad formats in Search and AI Mode, including Conversatio ....

ChatGPT Adds New AI Budget Controls, As Costs spiral

22/06/2026 James Fitzgerald

Marketing teams have spent the past two years being encouraged to use AI more often. Use it for campaign planning, research, content repurposing, reporting, customer insight, social copy, presentation development and every awkward first draft nobody wants to write from sc ....

Meta Expands Data Use In AI Feeds

22/06/2026 James Fitzgerald

For years, marketers have been told to improve the data they send back to Meta because it helps ads work better. Cleaner conversion events. Better server-side tracking. Stronger match quality. More reliable optimisation. All sensible enough, especially after Apple’s iOS ....

Microsoft Scout Targets Marketing Workflows

22/06/2026 James Fitzgerald

Microsoft is moving AI agents from the chat window into the working day. Its new assistant, Microsoft Scout, is designed to sit across Microsoft 365, desktop and web environments, helping users coordinate meetings, prepare materials, identify deliverables and keep work mo ....