ChatGPT "Work" Targets Business Adoption
OpenAI has launched ChatGPT Work, a new agent designed to take on substantial projects across workplace apps, files and systems. Work can gather information from connected tools, break a larger objective into smaller steps and remain with a project for hours. It can produ ....
15/07/2026
Google Adds AI Disclosure Labels To Ads
15/07/2026 James Fitzgerald
Google is introducing new disclosures showing when advertising has been created or edited using generative AI. A “How this ad was made” section will appear inside My Ad Center, accessible through the three-dot menu or information icon attached to ads across Search, Yo ....
Meta Pushes Muse Into Ad Creative
15/07/2026 James Fitzgerald
Meta has launched Muse Image, its first image generation model developed by Meta Superintelligence Labs, with plans to bring the technology into Advantage+ creative for advertisers. Muse is initially available through Meta AI and parts of Instagram and WhatsApp. Users can ....
LinkedIn Builds Its Creator Marketplace
12/07/2026 James Fitzgerald
LinkedIn is expanding its B2B creator offering through two separate initiatives: Creator Marketplace, a product within Campaign Manager, and BrandWorks, a managed creative service delivered by LinkedIn specialists to selected clients. Creator Marketplace is designed to he ....
Google Pushes Ads Into AI Answers
22/06/2026 James Fitzgerald
At Google Marketing Live 2026, Google spelled out how ads are being pushed deeper into AI-assisted journeys: answers, product discovery, shopping recommendations and lead conversations. It introduced new Gemini-built ad formats in Search and AI Mode, including Conversatio ....
ChatGPT Adds New AI Budget Controls, As Costs spiral
22/06/2026 James Fitzgerald
Marketing teams have spent the past two years being encouraged to use AI more often. Use it for campaign planning, research, content repurposing, reporting, customer insight, social copy, presentation development and every awkward first draft nobody wants to write from sc ....
Meta Expands Data Use In AI Feeds
22/06/2026 James Fitzgerald
For years, marketers have been told to improve the data they send back to Meta because it helps ads work better. Cleaner conversion events. Better server-side tracking. Stronger match quality. More reliable optimisation. All sensible enough, especially after Apple’s iOS ....
Microsoft Scout Targets Marketing Workflows
22/06/2026 James Fitzgerald
Microsoft is moving AI agents from the chat window into the working day. Its new assistant, Microsoft Scout, is designed to sit across Microsoft 365, desktop and web environments, helping users coordinate meetings, prepare materials, identify deliverables and keep work mo ....
Claude Boosts Business Integrations
15/06/2026 James Fitzgerald
Small businesses have rarely been short of tools. The harder problem is getting those tools to work together around the jobs that actually need doing. Claude for Small Business is Anthropic’s attempt to move AI into that gap. The product connects Claude to tools includi ....
Google Adds AI Search Reporting
15/06/2026 James Fitzgerald
Google’s new AI Search reporting arrives as website traffic becomes a less reliable proxy for discovery. The company has announced new Search Console tools for generative AI Search features, including performance reporting for AI Overviews, AI Mode and AI Overviews in D ....
Meta Expands AI Messaging Agents
15/06/2026 James Fitzgerald
Customer service has always had an inbox problem. Meta now wants AI to help businesses answer it. At its Conversations 2026 event in London, Meta announced wider global access to Meta Business Agent, its AI-powered tool for handling customer interactions across WhatsApp, ....
