Google Ads Redesign
Google is making notable changes to how ads appear in Search results, as it continues to balance commercial intent with user experience. The platform is rolling out a redesigned format for sponsored content, giving users more transparency a ....
27/10/2025
[STUDY] Social Posting Volumes Are Exploding
27/10/2025 James Fitzgerald
Social media posting volumes are exploding, as platforms increasingly reward consistency and frequency over sporadic high-effort content. Across TikTok, Instagram, and LinkedIn, the data is clear: pos ....
[STUDY] How Does ChatGPT & LLM Traffic Convert?
27/10/2025 James Fitzgerald
The past year has seen an explosion in AI-powered search experiences, with ChatGPT emerging as the clear leader among large language models (LLMs) directing traffic to online retailers. But does this traffic convert? Not quite yet. Accordin ....
ChatGPT Brings Instant Shopping to AI Conversations
17/10/2025 James Fitzgerald
ChatGPT has entered the ecommerce space. OpenAI’s new Instant Checkout feature allows users in the United States to discover and buy products directly within the chat interface. This marks the begi ....
Meta Expands WhatsApp Ads With Status Click-To-Chat
17/10/2025 James Fitzgerald
Meta has taken a significant step in turning WhatsApp into a stronger ad platform by combining full-screen Status ads with click-to-message functionality. This latest move is designed to help brands ignite more personal conversations with u ....
Google Analytics Integrates Meta Data
17/10/2025 James Fitzgerald
Google Analytics has rolled out a new update that lets advertisers automatically import ad cost data from Meta and TikTok, providing a unified, real-time view of cross-channel performance. For anyone ....
OpenAI Brings Sora Video App to iOS
10/10/2025 James Fitzgerald
OpenAI’s new AI video creation app, Sora, has rocketed past 1 million downloads in under five days, according to the project’s head, Bill Peebles. That level of early momentum is impressive on it ....
Meta Scales Business AI
10/10/2025 James Fitzgerald
Meta has introduced a broad range of AI-driven updates aimed at improving creative production, personalisation, and performance across its platforms. Announced during Advertising Week 2025 and at Meta’s Brand Building Summit, the new tools ....
LinkedIn Launches Company Intelligence API
10/10/2025 James Fitzgerald
LinkedIn has launched a new tool designed to give B2B marketers deeper insight into campaign performance and stronger proof of ROI. The Company Intelligence API allows advertisers to connect LinkedIn engagement data directly to their CRM, p ....
[STUDY] ChatGPT Powers Work And Life
10/10/2025 James Fitzgerald
OpenAI, in collaboration with Harvard economist David Deming, has released the most comprehensive study to date on how people use ChatGPT. Based on 1.5 million anonymised consumer conversations, the research reveals that ChatGPT is no longe ....
Google Expands AI Mode Search Across Australia
08/10/2025 James Fitzgerald
Google has launched its most advanced search experience in Australia, with AI Mode now live in English for users across the country. First introduced in the United States earlier this year, AI Mode is rolling out to more than 40 countries as Google accelerates its shift towa ....
YouTube Dominates AI Search Results With 200x Advantage
07/10/2025 James Fitzgerald
YouTube may be one of the best-kept secrets for unlocking AI search visibility. As generative AI reshapes how users discover and consume information, new data from BrightEdge reveals that YouTube is not just part of the mix, it’s leading ....