Meta Expands AI, Creator & Reels Ad Tools
Meta is evolving its ad ecosystem around three areas: culture, creators, and AI. Recent updates across Reels, partnership ads, and generative tools show how these elements are becoming more tightly int ....
04/05/2026
TikTok Boosts Brand Discovery With Keywords
04/05/2026 James Fitzgerald
TikTok has introduced keyword controls that give brands more influence over how their content is categorised and discovered. The update allows users to manage the keywords automatically assigned to their videos, offering the option to remove ....
Google Bolsters AI Video Tool "Vids"
27/04/2026 James Fitzgerald
Google is pushing further into AI driven video, upgrading its Vids platform with higher quality generation, built in music tools and customisable avatars. While Vids has flown under the radar compared to Google’s flagship AI products, the ....
Microsoft Pushes Copilot Into Brand Workflows
27/04/2026 James Fitzgerald
For many in-house marketing and communications teams, Microsoft Copilot has become a default AI layer, largely due to its integration within Microsoft 365 and alignment with existing IT policies. It h ....
Meta Overtakes Google In Ad Power Shift
20/04/2026 James Fitzgerald
Meta is set to overtake Google in global ad revenue for the first time in 2026, marking a significant shift in how digital advertising value is being created and captured. According to Emarketer, Meta ....
Meta Strengthens Ad Performance With AI Ranking
20/04/2026 James Fitzgerald
Meta has introduced a new Adaptive Ranking Model for ad delivery, aimed at improving performance while reducing the cost of reaching high value users. The update is already delivering measurable gains ....
ChatGPT Ads Launch In Australia
20/04/2026 James Fitzgerald
OpenAI has expanded ChatGPT advertising beyond the US, with Australia among the first international markets to go live. The rollout marks a shift from early testing to broader scale, as the company builds a new advertising channel within its ....
[STUDY] LinkedIn Becomes Top Source In AI Answers
23/03/2026 James Fitzgerald
LinkedIn has become the most cited domain for professional queries across major AI platforms, marking a significant shift in how expertise is surfaced in AI-generated answers. New data from Profound shows the platform surged from outside the ....
AI Traffic Fails To Replace Search Losses
23/03/2026 James Fitzgerald
New data from Ahrefs, spanning more than 74,000 websites, offers one of the clearest views yet of how traffic is shifting in the AI era. Nearly 90 million search visits have disappeared over the past nine months, a figure that immediately ra ....
ChatGPT Ads Highlight Early Search Trends
23/03/2026 James Fitzgerald
Four weeks into OpenAI’s rollout of ads in ChatGPT, early data suggests a familiar pattern. Despite the shift in interface, user behaviour and advertiser strategy look strikingly similar to traditional search. ....