[STUDY] AI Brand Tracking Isn't Easy
AI platforms are rapidly becoming part of the discovery journey. Buyers are asking ChatGPT, Claude, and Google AI for recommendations across categories ranging from software and agencies to consumer products. As a result, AI visibility track ....
25/02/2026
Google Is Reshaping Paid And Organic Search
25/02/2026 James Fitzgerald
Search is not just becoming more AI driven. Paid listings are taking up more of the results page and more of the clicks. Much of the recent debate has focused on AI Overviews and how generative answer ....
Google Expands AI Insights In GA4
25/02/2026 James Fitzgerald
Google Analytics is introducing two updates aimed at improving how marketers identify performance changes and manage paid media investment. AI powered Generated insights are now surfaced directly on the GA4 Home page, while a new cross chan ....
[STUDY] Instagram Growth Holds As Reach Declines
25/02/2026 James Fitzgerald
Most social strategies still treat platforms as a portfolio decision. Increase TikTok. Defend Instagram. Maintain Facebook. Test LinkedIn. The problem is not budget allocation. It is structural misund ....
LinkedIn Reveals Top Marketing Skills 2026
25/02/2026 James Fitzgerald
LinkedIn has released its 2026 Skills on the Rise for Marketing, offering a data-backed view of the capabilities shaping hiring decisions right now. Unlike a simple trend report, the ranking combines skills added to marketer profiles with hirin ....
ChatGPT Rewrites The Content Playbook
23/02/2026 James Fitzgerald
AI is changing not just how content is discovered, but how it is read. For years, brands have structured long-form content around narrative build. Context first. Insight later. The strongest point sav ....
LinkedIn Data Redefines B2B Influence
16/02/2026 James Fitzgerald
Trust is no longer a soft brand metric in B2B. It is a measurable growth lever. LinkedIn’s latest research into the 2026 B2B landscape makes the shift explicit. 75% of decision-makers say thought lea ....
TikTok's US Business Got Sold. Now What for Brands?
16/02/2026 James Fitzgerald
After years of legal battles and political tension, TikTok’s future in the United States has entered a new phase. A forced restructuring has allowed the platform to continue operating under a US governed joint venture, easing the immediate threat of a nationwide ban. He ....
OpenAI Begins Testing Ads Inside ChatGPT
04/02/2026 James Fitzgerald
For the past two years, marketers have treated ChatGPT as an emerging discovery surface, experimenting with how generative AI interprets brands, categories, and intent. That phase is now moving into a more commercial reality. OpenAI has conf ....
[STUDY] LinkedIn Signals People Led B2B Shift
04/02/2026 James Fitzgerald
LinkedIn has shared new insights into how B2B marketing is evolving, with a clear emphasis on trust, credibility, and human connection. The findings bring together several trends that have been emerging over recent years and position people-pow ....
Google Rebuilds Checkout For AI Shopping
15/01/2026 James Fitzgerald
Agentic shopping has moved from theory to reality, and Google is making a decisive play to shape how it develops. A new wave of retail and advertising tools announced this month points to a future where AI agents handle discovery, evaluation ....
