Google Pushes Ads Into AI Answers
At Google Marketing Live 2026, Google spelled out how ads are being pushed deeper into AI-assisted journeys: answers, product discovery, shopping recommendations and lead conversations. It introduced new Gemini-built ad formats in Search and AI Mode, including Conversatio ....
22/06/2026
ChatGPT Adds New AI Budget Controls, As Costs spiral
22/06/2026 James Fitzgerald
Marketing teams have spent the past two years being encouraged to use AI more often. Use it for campaign planning, research, content repurposing, reporting, customer insight, social copy, presentation development and every awkward first draft nobody wants to write from sc ....
Meta Expands Data Use In AI Feeds
22/06/2026 James Fitzgerald
For years, marketers have been told to improve the data they send back to Meta because it helps ads work better. Cleaner conversion events. Better server-side tracking. Stronger match quality. More reliable optimisation. All sensible enough, especially after Apple’s iOS ....
Microsoft Scout Targets Marketing Workflows
22/06/2026 James Fitzgerald
Microsoft is moving AI agents from the chat window into the working day. Its new assistant, Microsoft Scout, is designed to sit across Microsoft 365, desktop and web environments, helping users coordinate meetings, prepare materials, identify deliverables and keep work mo ....
Claude Boosts Business Integrations
15/06/2026 James Fitzgerald
Small businesses have rarely been short of tools. The harder problem is getting those tools to work together around the jobs that actually need doing. Claude for Small Business is Anthropic’s attempt to move AI into that gap. The product connects Claude to tools includi ....
Google Adds AI Search Reporting
15/06/2026 James Fitzgerald
Google’s new AI Search reporting arrives as website traffic becomes a less reliable proxy for discovery. The company has announced new Search Console tools for generative AI Search features, including performance reporting for AI Overviews, AI Mode and AI Overviews in D ....
Meta Expands AI Messaging Agents
15/06/2026 James Fitzgerald
Customer service has always had an inbox problem. Meta now wants AI to help businesses answer it. At its Conversations 2026 event in London, Meta announced wider global access to Meta Business Agent, its AI-powered tool for handling customer interactions across WhatsApp, ....
M365 Copilot Gets A Faster Redesign
09/06/2026 James Fitzgerald
Microsoft has redesigned Microsoft 365 Copilot, cutting app load times by more than 50% and making its AI assistant cleaner, faster and more consistent across Word, Excel, PowerPoint, Outlook and other Microsoft 365 apps. ....
Meta Study: “Discovery Is Moving Beyond Google”
25/05/2026 James Fitzgerald
Meta believes the future of online discovery looks less like traditional search and far more like algorithmic feeds, creators and AI-powered recommendations. In a new report and accompanying blog serie ....
