[STUDY] ChatGPT Powers Work And Life

10/10/2025 James Fitzgerald

OpenAI, in collaboration with Harvard economist David Deming, has released the most comprehensive study to date on how people use ChatGPT. Based on 1.5 million anonymised consumer conversations, the research reveals that ChatGPT is no longe ....

Google Expands AI Mode Search Across Australia

08/10/2025 James Fitzgerald

Google has launched its most advanced search experience in Australia, with AI Mode now live in English for users across the country. First introduced in the United States earlier this year, AI Mode is rolling out to more than 40 countries as Google accelerates its shift towa ....

YouTube Dominates AI Search Results With 200x Advantage

07/10/2025 James Fitzgerald

YouTube may be one of the best-kept secrets for unlocking AI search visibility. As generative AI reshapes how users discover and consume information, new data from BrightEdge reveals that YouTube is not just part of the mix, it’s leading ....

Gen Z Turns to Social for Discovery

22/09/2025 James Fitzgerald

TikTok is quickly emerging as a significant player in the search advertising space, presenting a fresh opportunity for marketers to connect with high-intent audiences. Since launching Search Ads in 2023, TikTok has positioned itself as more ....

Meta Expands Ad Tools Across Reels and Threads

22/09/2025 James Fitzgerald

Meta has introduced a range of new advertising tools across Reels, Threads, and its broader ads platform, aimed at helping brands increase visibility, refine audience targeting, and improve campaign performance. The updates, announced at Met ....

ChatGPT Use Is Evolving Fast

22/09/2025 James Fitzgerald

OpenAI has released a landmark study examining how people use ChatGPT and how that usage is changing over time. Drawing on a vast dataset of 1.5 million anonymised conversations from the past three years, the report is the most comprehensive look yet at how generative AI is ....

Meta Partners With Midjourney in AI Boost

29/08/2025 James Fitzgerald

Meta has announced a new partnership with AI startup Midjourney, marking a strategic step in its broader push to lead in artificial intelligence. This agreement will see Meta license Midjourney’s image and video generation technology, whi ....

LinkedIn Tests New Premium Tools for SMBs

29/08/2025 James Fitzgerald

LinkedIn is quietly piloting a new Premium offering designed specifically for small and medium-sized businesses (SMBs). The Premium Business Suite is currently in limited testing, but the early featu ....

Meta Forces Ads Automation

29/08/2025 James Fitzgerald

Meta is accelerating its pivot to fully automated advertising, with sweeping changes to detailed targeting and exclusions that will impact campaign structure from January 2026. These updates are not optional. Advertisers still relying on ma ....

ChatGPT Drives 527% Surge in AI Discovery Traffic

18/08/2025 James Fitzgerald

AI platforms are no longer a curiosity in the search landscape. They’re now a meaningful source of web traffic. According to new data from Previsible, first featured in ....

Instagram Finally Adds Reposts and Maps

18/08/2025 James Fitzgerald

Instagram has officially rolled out three new features that mark a clear pivot in how the platform is used. Reposts, a Snap-style Friend Map, and a new Friends tab in Reels are now available to all users, each designed to increase engagemen ....