Google's AI Answers Are Creating Brand Reputation Problems
Google’s AI search products are creating a new reputation management problem for brands. Businesses are already reporting cases where AI Overviews have confused companies, surfaced unrelated complaints and presented outdated information as part of authoritative looking sum ....
17/08/2026
LinkedIn Builds Its AI Search Advantage
17/08/2026 James Fitzgerald
LinkedIn is making a stronger case for its role in AI search, backed by new Semrush research showing that the platform is already appearing regularly in answers from ChatGPT Search, Google AI Mode and Perplexity. The study analysed 325,000 prompts across 12 industry categ ....
Google Boosts Reporting AI In GA4 & Google Ads
17/08/2026 James Fitzgerald
Google is bringing Gemini much deeper into Google Ads and Google Analytics, with a new generation of AI features designed to help marketers understand performance without digging through reports manually. At the centre is Ask Advisor, Google's Gemini-powe ....
Meta’s AI Ads Engine Hits $75bn
10/08/2026 James Fitzgerald
Meta’s automated advertising business has reached serious scale. In its latest earnings call, Meta said advertising running through its Advantage+ solutions had reached a $75 billion annual revenue run-rate during the second quarter of 2026. The number needs context. ....
Reddit Battles AI Search Manipulation
10/08/2026 James Fitzgerald
Reddit’s growing influence in AI search is creating an increasingly valuable marketing signal, and an equally obvious incentive to manipulate it. The platform has become an important source for AI-generated answers involving recommendations, comparisons, opinions and fi ....
Google Pushes Search Ads Into AI Max
10/08/2026 James Fitzgerald
Google is moving paid search further away from the traditional keyword model. At the centre of that shift is AI Max, which Google launched last year as a way to give its advertising systems more freedom to interpret sear ....
[STUDY] Google Closes In On ChatGPT
04/08/2026 James Fitzgerald
For much of the past three years, ChatGPT has been the default reference point for generative AI. It built the category, established the behaviour and became the product most people associated with AI search, research an ....
Copilot Builds Marketing’s AI Production Layer
04/08/2026 James Fitzgerald
Microsoft is bringing brand systems directly into Copilot’s production workflow. Its latest release expands Copilot’s access to approved brand assets, organisational templates and governed business data across PowerPoint, Excel and the wider Microsoft 365 environment. ....
Meta AI Feeds Expand Organic Reach
04/08/2026 James Fitzgerald
Meta is using large language models to understand content more deeply across Instagram and Facebook, reshaping how posts are classified, recommended and distributed. Every public Feed and Reels post on Instagram is now processed through an LLM and assessed across factors ....
The CMO Role Is Being Rewritten
27/07/2026 James Fitzgerald
The chief marketing officer title is disappearing from many of the world’s largest companies. Only 36% of Fortune 500 businesses now use the CMO title, down from 49% in 2025, according to Forrester’s latest analysis of senior marketing leadership. Executive-level mark ....
[STUDY] LinkedIn Ads Influence More Than Leads
27/07/2026 James Fitzgerald
LinkedIn advertising remains expensive by most conventional performance measures. Dreamdata’s latest B2B advertising benchmarks put the average LinkedIn cost per click at €5.98, compared with €1.60 for Meta. LinkedIn’s average CPM reached €34.33, more than three ....
ChatGPT Builds Out Its Ad Platform
27/07/2026 James Fitzgerald
OpenAI is rapidly adding the campaign controls, audience tools and creative formats required to turn ChatGPT advertising from a limited experiment into a functioning media platform. Advertisers can now run conversion-optimised campaigns, use daily budgets, apply geographi ....