Instagram Confirms Link in Bio Won’t Hurt Reach
24/07/2025 James Fitzgerald
Instagram chief Adam Mosseri has officially debunked one of the most persistent myths in the creator and social media marketing world: the idea that using the phrase “link in bio” in your post cap ....
YouTube Expands Generative AI Video Tools
24/07/2025 James Fitzgerald
YouTube is doubling down on generative AI, rolling out a suite of new tools aimed at transforming how Shorts are created and experienced. With enhanced image-to-video capabilities, dynamic effects, and a dedicated AI Playground, the platform ....
OpenAI Launches ChatGPT Agent For Complex Tasks
21/07/2025 James Fitzgerald
OpenAI has launched one of its most ambitious tools to date: ChatGPT Agent, a fully functional AI assistant designed to carry out complex, end-to-end tasks with minimal human input. More than just a chatbot, this new agent can plan, research, execute, and deliver results acr ....
LinkedIn Reverts Algorithm After Recency Backlash
21/07/2025 James Fitzgerald
LinkedIn has confirmed it is rolling back recent feed changes following user frustration over a surge in outdated posts. The platform had been testing a new algorithm designed to balance content recency with relevance. However, the update tr ....
Facebook Cracks Down on Unoriginal Content
21/07/2025 James Fitzgerald
Facebook is rolling out a major algorithm change aimed at elevating original content and penalising serial reposters. The update reflects a growing platform-wide effort by Meta to protect creators and ensure that those producing fresh, authe ....
[NEW STUDY] LinkedIn Unlocks Influence of Hidden Buyers
18/07/2025 James Fitzgerald
Too many deals fall apart behind closed doors — and marketers are left guessing why. LinkedIn and Edelman’s 2025 B2B Thought Leadership Impact Report sheds light on the overlooked stakeholders qui ....
Google AI Mode Reshapes Search Behaviour
13/07/2025 James Fitzgerald
Google’s rollout of AI Mode on 20 May marks a major shift in how people search online. It is not a full leap into large language models (LLMs), but it is the clearest move yet toward integrating generative AI into core search behaviour. T ....
Meta Expands Messaging With New Marketing DMs
13/07/2025 James Fitzgerald
Meta is sharpening its focus on messaging-driven commerce with the launch of enhanced marketing messages on Messenger. This revamped feature is designed to help brands re-engage customers more effectively through direct, personalised message ....
Meta Expands Messaging Ads and AI Tools on WhatsApp
13/07/2025 James Fitzgerald
Meta has unveiled a series of significant updates to its messaging and ad infrastructure, with a strong emphasis on WhatsApp. These enhancements are designed to streamline campaign management, deepen customer engagement, and future-proof bra ....
[NEW STUDY] AI Traffic Outperforms on Conversions Not Engagement
07/07/2025 James Fitzgerald
For all the promises about AI-powered search delivering higher-quality traffic, the data is painting a more nuanced picture. A new study from Ahrefs, analysing nearly 82,000 websites between May and June 2025, reveals a clear divergence in u ....
LinkedIn Data Shows Creators Now Drive B2B Trust
29/06/2025 James Fitzgerald
New research from LinkedIn reveals a significant shift in B2B buyer behaviour. Creator content now outperforms branded content when it comes to trust and influence across the buying journey. For senio ....