Auto-Zoom Chat Screen for Facebook
After some time in development, Facebook is ready to launch its first run of video chat hardware. Power of zoom A brand new Alexa-equipped smart screen with auto-zooming video capabilities - ....
31/10/2018
Why Don't AdWords and Analytics Match Up? Part 2
30/10/2018 SMK Editor
In Part 1, we started exploring why AdWords Conversion and Google Analytics (GA) Goal numbers don’t quite line up - even for the same conversion point. ....
YouTube's Full-Funnel Story Functions
30/10/2018 SMK Editor
YouTube claim that new extensions for their video ads will boost performance well over benchmarks. They cite a Vodafone campaign that saw ‘a 2.3x incremental lift ....
Instagram Nametag adds simplicity
30/10/2018 SMK Editor
Meet Nametag, Instagram's new feature making following people even easier. Safety in numbers For what could be considered a new direction for social media, ....
Rights righted on Google Images
29/10/2018 SMK Editor
Google is improving the way it handles and presents copyrighted images through Google Image Search. Credit where it’s due Users have been repurposing the pictures they find via Google Images since it launched, over 17 years ago. Sometimes, such rep ....
Monetisation standards on Facebook
29/10/2018 SMK Editor
Users may have noticed that some Pages have been demonetised, as Facebook rolls out new Page criteria. Policies Facebook has announced a new set of guidelines for Instant Articles, Branded Content and Ad Breaks, with the release of its n ....
Martech Mashup: Google Display Device Foray
29/10/2018 SMK Editor
Google has launched Home Hub—a ‘Made by Google’ product that is set to rival Amazon Echo and Facebook Portal. But what is its potential reach? Three contenders The three major player for in-home smart devices are the same for online ad ....
Why Don't My AdWords and Analytics Line Up? Part 3
29/10/2018 SMK Editor
Over the past two months we've been taking you through the intricacies and eccentricities of Google AdWords and Analytics. Today, in our final entry, we'll attempt to make sense of these two marketing monoliths. You can read the previous installments ....
Streaming holograms on Vimeo
26/10/2018 SMK Editor
As 3D becomes increasingly mainstream, Vimeo has released instructions to stream holograms via its platform. How to hologram Vimeo Creator Labs engineer Or Fleisher has ....
Messenger dabbles with personality-based AI
26/10/2018 SMK Editor
In the near future, Messenger chatbots will be able to work with clients and customers with a new array of artificial personalities. AI with attitude(s) A newly released plugin for Messenger will make customer integration with chat platf ....
Shop Amazon with Snapchat Pics
26/10/2018 SMK Editor
Amazon t is teaming up with Snapchat to corner the market on the instant shopping experience. See it, snap it, buy it Snapchat has announced it will slowly be rolling out an entirely new visual model for product searching Amazon by ....
Facebook Marketing throws down with YouTube
25/10/2018 SMK Editor
Facebook is doubling down on its commitment to video as it sets sights on the YouTube train. More ads, more revenue The big push into original programing brings with it new earnings potential, as ....