Twitter's Agency Playbook: Is it for you?
@TwitterBusiness has launched a new official Agency Playbook. The ....
16/09/2019
[NEW STUDY] Content that Takes a Stand
13/09/2019 SMK Editor
A research project called Power in Progress is looking at how brands should approach social media and collective power. The researchers, Velocity, haven’t yet published the ....
New Ad Buying Automation via Google
11/09/2019 SMK Editor
Google has introduced a few new AI-driven tweaks for campaigns in the Display & Video 360 platform. We’re talking outcome-based ad buying ....
Facebook Poised to Hide Popularity
09/09/2019 SMK Editor
Facebook is poised to hide like counts from posts. With potentially huge implications for social media metrics, Zuckerberg and co have quietly planted a likes-hiding code in Facebook’s Android app. Losing likes Jane Wong—a Hong Kong b ....
Google, First Price Auctions & The New Ad Normal
06/09/2019 SMK Editor
Starting this week, the price paid by winning bidders in Ad Manager auctions will be calculated differently. Google Ad Manager is moving to a first price auction method. Some fear this will cause a price hike for online ads. Google signalled the c ....
[NEW STUDY] Hashtag Strategies to Win Instagram
04/09/2019 SMK Editor
Hashtags on Instagram: they enhance exposure and engagement, right? But how can you get the best from them? Put hashtags in post caption or in the first comment? How many? Do you hide them? A data-driven perspective is currently doing the rounds, published ....
How to Use Messenger’s New Lead Gen Features
01/09/2019 SMK Editor
Facebook has launched conversational ad campaign options aimed at lead genera ....
Page Tips from LinkedIn’s Top 10
30/08/2019 SMK Editor
Innovation, visible social responsibility, valuing employees and video: new analysis says these may be the most important factors to amass a following for your company on LinkedIn. Kylee Lessard—LinkedIn’s own Associate Product Marketing Manager— ....
Google: Cookies Prop Up Ad R.O.I.
29/08/2019 SMK Editor
Fresh Google research indicates that third-party cookies may still be irreplaceable to marketers. Cookies, publisher data, advertiser concerns Google Ads Senior Product Manager ....
[NEW STUDY] Email Marketing: Reputation Is Everything
27/08/2019 SMK Editor
Email Marketing’s Back In Business, But Old Problems Remain For smart communicators in 2019, email is key. With escalating online ad costs and deteriorating organic results from social, search et al. email ....
Subaru Tops YouTube Best Bumper Ads
25/08/2019 SMK Editor
Subaru 'Long Stick' Ad Is Top Dog In 2019 ‘You know what’s great when surfing the web; unsolicited, unskippable, video ads’. Said no one ever. One of the biggest challenges for marketers today is in bein ....
Did Facebook Just Kill Remarketing?
22/08/2019 SMK Editor
Facebook’s ‘Clear History’ Feature Finally Launches The big event in Facebook’s calendar each year is its F8 Developer Conference. F8 tends to be the more formal, and public, culmination of product launches and st ....