Instagram’s Vanishing ‘Likes’: The Joke’s On Marketers
Six Stages Of Coping With Instagram’s Disappearing Likes As a marketer (and citizen of Earth) I presume you will have heard by now about the removal of ‘Likes’ on Instagram posts. The feature rolled out in Australia yes ....
18/07/2019
Twitter.com Redesign, 7 Years In The Making
16/07/2019 SMK Editor
Say 'Hello' To A Simpler, More Personalised, Feature Rich Twitter Twitter has today rolled out a global redesign of Twitter.com; it’s most significant design change in seven years. To say it was a tad overdue is not an unde ....
Snapchat Usage Is Booming & Shares Are Up 200%
14/07/2019 SMK Editor
What A Difference A Viral ‘Gender Swap’ Filter Can Make… At the Snapchat Partner Summit in April, CEO Ev Spiegel outlined bold growth plans for the qu ....
Google Challenges Facebook In Local Community Gold Rush
12/07/2019 SMK Editor
Google Ramps Google Maps & Launches 'Shoelace' One of the key digital marketing themes of 2019 has been the re-emphasis of community, both in a virtual and literal sense. At Facebook F8 recently, Mark Zuckerberg effecti ....
Marketers Will Favour Facebook Over Instagram For Some Time
09/07/2019 SMK Editor
Instagram's Sluggish Story Ad Uptake and Influencer Clutter Will Drag Despite Instagram’s impressive recent marketing growth, eMarketer’s latest data forecasts that it will be some time before the popular photo app catches Big Bl ....
Instagram Brand Engagement Down 18%
07/07/2019 SMK Editor
Study: Instagram Engagement Down Steeply Since May A recent study appears to have confirmed what many in industry have grumbled about of la ....
Facebook Update Squeezes Health Related Posts
03/07/2019 SMK Editor
Latest Algorithm Update Likely To Be Minefield For Health Social Posts Facebook has announced two algorithm ranking updates, which went live in June, in an attempt to reduce sensationalist content related to health and well-being. The ex ....
[NEW STUDY] The Science of Viral Video
01/07/2019 SMK Editor
New Journal Of Marketing Paper Unlocks Virality A new paper released recently in The Journal of Marketing provides fascinating insights into high performing online video creative. The snappily entitled study, “ ....
LinkedIn Engineers Explain News Feed Algorithm
29/06/2019 SMK Editor
LinkedIn's Big AI Bets Driving Record Feed Engagement As a twelve-year-old growing up playing football in London, all kids dream of winning ‘Player’s Player’, come the end of season ‘Club Night’. & ....
Instagram’s New Explore Ads Launch
27/06/2019 SMK Editor
Instagram Dips Its Toe Into Search Engine Marketing With Explore Ads Instagram has this week announced the launch of the latest addition to its rapidly growing ad business… Explore. With over 500 million Instagrammers using Explor ....
[NEW STUDY] 49% Of Google Searches Drive 'No-clicks' To Websites
25/06/2019 SMK Editor
However, SEO Still Trumps Google Ads 12 to 1 A recent study from marketing analytics firm Jumpshot spells trouble for organisations heavily reliant on organic traffic from search engines. The latest data, compiled in conjunction with Spa ....
Google My Business Ramps Up For 150m Businesses Worldwide
23/06/2019 SMK Editor
GMB's New Feature Extravaganza Fuses Social & Search Google has sparked off another digital landgrab for marketers as it releases a slew of updates for Google My Business (GMB). ....