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Facebook debuts stripped back Messenger Lite

It turns out there might be too much of a good thing – at least when it comes to emoji.

In an effort to keep global eyeballs glued (and textings), Facebook has released Messenger Lite, a paired-back version of Messenger for Android.

On Message

Messenger Lite retains the core features of its parent app, including the ability to send and receive texts, photos, and links.

The app is under 10MB, and designed to work smoothly in areas with slower internet speeds.

Global reach

Messenger now has over 1 billion users around the globe. Many of these are in emerging markets: places Facebook needs a foothold in if it's to continue growing.

The move follows Facebook's recent launch of a stripped down flagship app for Android. That app has been downloaded 100 million times just ten months after launch.

Messenger Lite is rolling out in Kenya, Malaysia, Sri Lanka, Tunisia, and Venezuela. Other nations are expected to be added in the coming months.

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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