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Facebook Feed explores Alternative News

Facebook has announced Explore, a fresh ad-free News Feed delivering content from their partnered publishers.

News customised for you

Last February, users may have noticed a new option at the bottom of their mobile Facebook Home section called Explore.

Tested as a complementary feed for popular articles, photos, and videos, Explore tailors content for each user based on their interests.

As of July, Facebook officially added Explore to the More menu, ensuring the feature as a permanent fixture to Facebook mobile and desktop.

The new frontier of News Feed

Over the past year, Facebook has been taking great strides to provide new avenues for users to consume journalistic content.

Having made deals with big name publishers like The New York Times, CNN, and Business Insider (just to name a few), the social media giant is trying to bring more variety and points of view when it comes to news.

Though users can subscribe to their own preferred news agencies through an evolving model on Facebook, Explore will expose audiences to content they may not have otherwise discovered, keeping people better informed and providing a chance to explore alternative views.

Do you use Facebook to stay up to date with news? Do you like the idea of articles tailored based on your interests? Give us your thoughts in the comment section below.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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