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DIGITAL MARKETING NEWS

Facebook hits 5 million Advertisers

Facebook has passed another marketing milestone: 5 million advertisers are now parting with their cash on the platform.

Money spinners

There are now 65 million businesses with a Facebook Page, and 8 million with profiles on Instagram. 

This milestone marks huge growth for Facebook, which reported 3 million advertisers in September 2016, and 2 million in February 2015. 

These businesses helped Facebook net US$26.9 billion in advertising revenue last year.

Mobile marketers

The majority of these advertisers are small to medium businesses, while three-quarters of them reside outside the US. Virtually all of them market on the move.

Facebook has steadily increased the tools for brands to market on mobile, such as the Adverts Manager app, while gives the ability compare multiple ads and change up targeting. 

There's also mobile studio, a creative hub based around mobile advertising on Facebook.

Do you use a mobile device to manage your Facebook or Instagram marketing? If so let us know how and why in the comments.
 

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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