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Facebook rule changes: what you need to know

Facebook has just updated its rules and regulations around running promotions. Here's a quick guide on what you need to know.

Like gating

The end of requiring users to Like a Facebook Page to enter a competition is over.

While many brands have used this feature to boost fan counts, the practice will be prohibited from November 5. 

The process, termed Like gating, is being banned because Facebook says these Likes do not accurately reflect the user's interests.

Facebook explains this ultimately reduces the relevant content these users and their friends are exposed to.

Get cracking

The update reflects Facebook's attempt to provide higher quality, more targeted content (and ads) on the News Feed. 

While the ruling is probably a plus for users, it will take away an easy win for brands looking to attract Likes without having to pay.

So if you're running a competition get your Likes in before November 5!

To find out more visit facebook.com. 

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Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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