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Facebook rule changes: what you need to know

Facebook has just updated its rules and regulations around running promotions. Here's a quick guide on what you need to know.

Like gating

The end of requiring users to Like a Facebook Page to enter a competition is over.

While many brands have used this feature to boost fan counts, the practice will be prohibited from November 5. 

The process, termed Like gating, is being banned because Facebook says these Likes do not accurately reflect the user's interests.

Facebook explains this ultimately reduces the relevant content these users and their friends are exposed to.

Get cracking

The update reflects Facebook's attempt to provide higher quality, more targeted content (and ads) on the News Feed. 

While the ruling is probably a plus for users, it will take away an easy win for brands looking to attract Likes without having to pay.

So if you're running a competition get your Likes in before November 5!

To find out more visit facebook.com

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

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