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Facebook sprints into live-streaming Sports

Facebook may be big, but that doesn’t mean its forgotten how to work out.

The social network has signed a new deal that will see thousands of hours of esports events coming to a News Feed near you, really soon.

Let’s get physical

The partnership with esports giant ESL Gaming will reportedly bring over 5500 hours of sports, and 1500 hours of original programming to Facebook.

The move comes as Facebook has announced partnerships to live stream everything from soccer to NFL games.

Twitchy fingers

The partnership puts Facebook into competition with Twitter, which has long-established esports deals, and Amazon-owned Twitch. Yet Facebook has a way to go when it comes to esports.

Twitch now has over 100 million users who streamed 800 million hours of esports in less than a year. Indeed, Twitch accounts for close to three-quarters of the global esports market.

And a growing market it is. Esports netted US$493 million in revenue in 2016. That figure is expected to increase by 41.3% this year.

Stay tuned to see if Facebook can up its game and score from the new deal.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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