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Facebook video goes Vertical

While film purists may scorn the aesthetic, the fact remains that many users prefer to shoot mobile videos in portrait (vertical) mode. 

In a nod to the winds of change, Facebook's mobile News Feed is adjusting to accomodate.

Taller tales

Facebook will soon optimise its flagship app to better display portrait style videos. At the moment they're cropped and displayed as small squares.

This means videos will appear in 2:3 aspect ratio, as opposed to the current 1:1.

Snap it up

The update would bring Facebook's app more into line with Snapchat, which has long favoured the format.

The change could also help brands get more engagement out of videos, with some studies showing viewers are more likely to click on portrait style video ads.

And no doubt it could also align with Facebook Live's continued push. An iOS and Android roll out is expected in the coming weeks.

 

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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