Popular Pays is a networking platform that allows brands to discover influencers, and vice versa. It’s starting to generate buzz as more money rolls in to back its bold business objectives.

Leveraging pop

Popular Pays is a platform positioned as an intermediary for influencer marketing. It facilitates transactional contact between brands and well-connected social media personalities.

For brands, it’s an opportunity to get oodles of indirect exposure. Brands mentioned on the Popular Pays site include Nike, Target and McDonald's.

At the same time, social media superusers can leverage it to enhance their monetisation options. Popular Pays currently boasts a network 8000 active influencers, with a combined reach of 4.34 billion followers.

How to promote

Once registered, brands initiate a campaign by laying out a brief. The brief gets sent to Popular Pays community of influencers. Those interested can apply to participate via the iOS app.

Brands review applications and select appropriate influencers. The influencers generate content and submit it via platform, for approval from the brand.

Content that is approved get posted to the influencer accounts.

Once the campaign is live, Popular Pays follows through with metrics and key stats calculated in real time.

Positioned to push

It already claims to be ‘the largest, most active, and most reliable marketplace where brands and creators meet’. Having just secured a few million extra in venture capital, be ready for it to renew efforts at global domination.

Brands that know how to use it and have a strong presence on the platform will be well positioned to take advantage of its emergence into the mainstream.

Popular Pays is available in the Australian iOS App Store, and also accepts brand sign-ups through its website.

Have you used influencer before? Let us know about your experiences in the comments.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.