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DIGITAL MARKETING NEWS

Google Allo now predicts your next emoji

Google's nascent messaging app Allo has just added another millennial-inspired feature: the ability to predict what emoji or sticker you're going to use next. 

Smiley face?

Allo's Smart Smiley button now scans your text and suggests all sorts of emoji or sticker, relevant to the content you're tapping out.

It also works when receiving messages, so you're able to reply with a single emoji, rather than bashing out a wordy missive.

Thumbs up

As part of the update, Google also added a new sticker pack called Fantastic Beasts, based on J.K. Rowling's new film Fantastic Beasts and Where to Find Them.

Finally, you can now make your Allo experience more personal, by choosing your own wallpaper.

The updates are now available on iOS and Android, however predictive emoji is limited to English for now.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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