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Google knocks Adblock Plus on the head

Adblock Plus's recently announced ad exchange product will not go ahead with the support of Google and fellow advertising supplier AppNexus.

Unsatisfied

When Adblock Plus announced its Acceptable Ads platform, which allows safe ads through ad blocking setups, the company said Google and AppNexus would cooperate in selling ad space.

Google quickly shut those plans down, with the search giant and AppNexus closing the ad accounts of Adblock Plus and partner company ComboTag.

"We were surprised by the announcement and learned of it when we were contacted by press. We have no involvement in their program and this is not a business we want to be part of," a Google spokeswoman said.

All ears

ComboTag said a beta period saw ad prices rise steadily due to demand from advertisers keen to reach tech-savvy users.

While the future of Adblock Plus's new platform is clouded, Google wants to use its move to ward off ad blocking altogether by listening to users and improving ad standards.
 

Learn with SMK through October

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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